Main Purpose of the Job

Kindly note that the advert is open to Chinese Nationals exclusively


LUX* Resorts & Hotels is one of the four distinctive brands of The Lux Collective. LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of luxury - whether on the Beach, in the City or in Nature - hospitality that is Lighter, Brighter.


LUX* Tea Horse Road Dali is situated along the ancient passageway once stretched almost 1,400 miles across, in the tea-growing region of Yunnan Province, to Lhasa, the almost 12,000-foothigh capital of Tibet. One of the highest, harshest trails in Asia, it marched up out of China’s verdant valleys, traversed the windstripped, snow-scoured Tibetan Plateau, sliced into the mysterious Nyainqentanglha Mountains in Shangri-La into the holy Tibetan city. The resort will house about 170 rooms and is projected to open in the first quarter of 2021.

丽世茶马道系列大理酒店位于茶马古道要塞。这条古道长达1400英里,从云南的茶叶种植区一直延伸到海拔近1.2万英尺的西藏首府拉 萨。它起始于中国青翠的山谷,途经干热的山谷和白雪覆盖的青藏高 原,穿过香格里拉神秘的念青唐古拉山脉,最后进入西藏圣城。酒店总共约有170间房,预计于2021年第一季度开业。

The Director of Sales & Marketing will play a key role in leading, coordinating, developing and implementing all sales, marketing and communication strategies for LUX* Tea Horse Road Dali in order to increase property awareness and visibility in China and globally.


The job incumbent will be responsible to maximise business opportunities through appropriate commercial initiatives subsequently contributing to growing the revenue of the resort.


The Director of  Sales & Marketing will report to the General Manager and will work in close collaboration with the Senior Vice President- Commercial while supporting the LUX* Cast in China.


  • Tertiary Education at Degree level Majoring in Sales & Marketing or equivalent qualifications from a recognised institution.
  • 拥有市场营销专业高等教育本科学历,或被相关机构认可的同等学历。
  • Postgraduate qualifications in Sales, Marketing and/or Business Administration.
  • 销售、市场营销或工商管理相关领域的研究生学历优先
Previous Performance
  • A minimum of 10 years of working experience in Sales and/or Marketing in the hospitality industry at managerial level.
  • 酒店行业10年以上销售或市场营销管理岗位工作经历
  • Excellent command of China as a tourist destination.
  • 熟悉中国旅游市场
Other Requirements
  • High levels of integrity and confidentiality.
  • 高度诚信并能保守商业秘密
  • Passionate about service.
  • 热爱服务行业
  • Creative and innovative.
  • 极具创造力和创新性
  • Outstanding customer service skills.
  • 卓越的客户服务技能
  • Extensive knowledge of the local market and domestic tourism in Dali/Yunnan region and vicinity.
  • 对云南/大理及周边地区的本地市场和国内旅游业有广泛的了解。
  • Responsible for enhancing the top line revenue.
  • 负责提高收入
  • Excellent commercial acumen with experience in increasing profitability.
  • 有敏锐的商业头脑、持续提升盈利的经验及能力。
  • Excellent knowledge in strategic planning and execution, contracting, negotiating and management.
  • 熟练掌握战略规划与执行;具备合同拟定,谈判与管理等能力
  • Experience in planning marketing strategies, advertising campaigns and successful public relations.
  • 有规划市场营销战略、广告推广和成功公关案例的经历
  • Excellent knowledge of structuring quota goals and revenue expectations.
  • 善于构建配额目标和制定营收增长计划
  • Strong ability to manage distribution channels.
  • 强大的分渠道管理能力
  • Strong interpersonal, organisational, time management and analytical skills.
  • 较强的人际交往、组织管理、时间管控和分析能力
  • Ability to work independently.
  • 能够独立承担工作
  • Excellent verbal and written communication skills in both Mandarin and English languages. 
  • 良好的中英文书写和沟通能力
  • Willingness to work during odd hours, weekends as well as on public holidays.
  • 愿意在休息时间、周末以及公共假日工作
  • A clean certificate of character is a must.
  • 一份无犯罪记录证明

Where ?
When ?
Who ?
* Free Cancellation subject to terms and conditions
Where ?
When ?
Who ?
* Free Cancellation subject to terms and conditions