DIGITAL MARKETING MANAGER
SHANGHAI OFFICE, THE LUX COLLECTIVE

Main Purpose of the Job

The incumbent will be based at our office in Shanghai and will be responsible for driving direct business online from China and other Chinese/Mandarin-speaking markets. He/she will report to the Head of Global E-Commerce Marketing based in Mauritius

Qualifications
  • At least a Bachelor’s degree in Marketing or Digital Marketing from an accredited university.
  • Certified Baidu Advertising and WeChat Marketing Professional.
  • Postgraduate qualifications will be a definite advantage.
Previous Performance
  • At least 5 years of full-time work experience in digital marketing and e-commerce.
Other Requirements
  • High level of integrity and confidentiality.
  • Strong organizational and analytical skills.
  • Creative and innovative.
  • Proactive, enthusiastic and flexible.
  • Perfectly fluent in Mandarin and fluent in English.
  • Extensive experienced with Baidu and WeChat Marketing.
  • Experienced in marketing and management of products/services on Fliggy.
  • Some web development skills (HTML; ASP.NET and/or PHP would be a plus).
  • Experienced with website tracking systems and advanced e-commerce reporting.
  • Advanced Social Media Marketing/Remarketing skills, especially with Weibo and WeChat.
  • Experienced with Affiliate Marketing and negotiating partnerships for co-branded campaigns.
  • Experienced with web Content Management Systems (CMS) in order to manage online content and ensure all content is compliant with brand guidelines.
  • Advanced knowledge of Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Marketing, Display Advertising, Remarketing, Web Analytics, and Conversion Rate Optimization.  
Where ?
When ?
Who ?
Optional
* Free Cancellation subject to terms and conditions
Where ?
When ?
Who ?
Optional
* Free Cancellation subject to terms and conditions