The Lux Collective, a luxury hospitality management company headquartered in Singapore, and Sharjah Investment and Development Authority (Shurooq) announced plans for two new innovative hospitality projects in the United Arab Emirates.
The upcoming properties will be located in the Al Bridi Nature Reserve and on the spectacular Al Soueifa mountain, overlooking Khorfakkan Beach, in the emirate of Sharjah, both renowned for their scenic settings and natural beauty.
Chief Executive Officer of The Lux Collective, Paul Jones, said, “We are honoured to be given the opportunity by His Excellency Marwan bin Jassim Al Sarkal to manage these two extraordinary properties in Sharjah, the perfect showcases for LUX* Resorts & Hotels to deliver its *Lighter, Brighter hospitality concept to the United Arab Emirates whilst offering imaginative experiences to help people celebrate life.”
His Excellency Marwan bin Jassim Al Sarkal, Executive Chairman of Shurooq, said: “Our new partnership with The Lux Collective is in line with our vision to add new and exciting dimension to the luxury hospitality experience in the region, and offer the upscale, modern traveller a multitude of sophisticated experiences that not just satisfy but elevate their unique aspirations. Shurooq and The Lux Collective are bound by common values and are committed to providing the highest standards of quality to enhance guest experiences.”
LUX* Al Bridi Resort
Located within the Sharjah safari project in the city of Al Dhaid overlooking 1,690 hectares of conservation, the Al Bridi Nature Reserve is the largest safari in the world outside Africa. Home to over 50,000 animals including the native mountain gazelles, the park has a natural lake and will offer a variety of dining establishments as well as a safari camp led by nature guides.
LUX* Al Bridi Resort will feature 35 luxurious private retreats, LUX* Resorts & Hotels’ branded LUX* Me Spa as well as a discovery centre where guests can partake in conservation-focused initiatives in collaboration with the Environment and Protected Areas Authority. Children can also learn about domestic farm animals with interactive, educational activities over at the Al Dhaid Farm, the city’s first petting zoo, located within the conservation zone.
LUX* Al Jabal Resort
This hillside retreat sits on a spectacular terrain hill between Khorfakkan Beach and Luluya Beach, facing the stunning Gulf of Oman.
Khorfakkan, which means Creek of the Two Jaws, is set within a crescent-shaped bay and is a favourite amongst the locals and residents for watersports activities. Those preferring a low-impact getaway can spend the day at the Sharjah Archaeological Museum, discovering the region’s little-known history spanning from the second century B.C.
LUX* Al Jabal Resort is located on 18.7 hectares of land, featuring 45 rooms and suites from one- to three-bedrooms, including a royal suite with a swimming pool, offering complete privacy and intuitive service.
Guests will also have exclusive access to a private beach, world-class dining options, restorative spa treatments, children’s activities and authentic experiences that will connect travellers more meaningfully with the local culture and community.
LUX* Al Jabal Resort and LUX* Al Bridi Resort are both expected to open in 2023.