LUX* RESORTS & HOTELS PARTNER WITH LUXURY SWIMWEAR BRAND MELISSA ODABASH
LUX* Resorts & Hotels is delighted to announce its partnership with leading swim & beachwear designer, Melissa Odabash, with the opening of two exclusive pop-up boutiques at their Mauritian property, LUX* Belle Mare, and the recently revamped, LUX* South Ari Atoll resort in the Maldives.
Popping up from November 2016, each shop will feature a hand-selected range of Melissa Odabash’s coveted bikinis, swimsuits and luxury resort wear, giving guests a stylish ready-to-wear beach wardrobe.
Set in the turquoise blue waters of the Indian Ocean, both LUX* properties promise five-star luxury yet offer innovative and fun-filled guest experiences.
LUX* Belle Mare, the groups award-winning flagship property, has picture-perfect white sandy beaches and a sparkling lagoon with contemporary beach house style suites styled by interior designer Kelly Hoppen.
The Melissa Odabash pop-up boutiques also coincide with the reopening of LUX* South Ari Atoll following one of thebiggest regeneration projects in the Maldives. With a new Beach Rouge, the latest incarnation of the LUX* brand’s dynamic beach-club concept, all-new stunning overwater villas, and new ‘Reasons To Go LUX*,’ the resort has become one of the most talked about openings of the year.
Melissa Odabash spoke of the partnership: “We’re so excited to be working with such a fresh and dynamic brand! The LUX* resorts are in the most beautiful locations across the world which offers the ideal place for my destination boutiques.”
As a former swimwear model, Melissa Odabash has an innate sense of what women want from their swim andbeachwear. From the inception of the brand, her designs are developed and constructed to sculpt and enhance the silhouette. The 2017 Melissa Odabash collection, available at both pop-up boutiques, will feature a range of timeless pieces designed with clean lines and innovative textiles to adapt to all body types.
Paul Jones, CEO of LUX* Resorts & Hotels, comments: “We are excited to be partnering with Melissa Odabash and launching these exclusive pop-ups at two of our most popular resorts ahead of what promises to be a busy season. We feel the Melissa Odabash brand perfectly encapsulates what LUX* Resorts & Hotels are all about – “Lighter, Brighter” luxury living and we’re excited to be giving our guests exclusive access to the one of the world’s leadingswimwear brands.”