On 15 October 2014, LUX* Resorts & Hotels dazzled and delighted various members of the travel trade industry, at their annual Road Show, held at London’s Science Museum, an event designed to share their latest news in style.
As the Champagne flowed and canapés were enjoyed, LUX* Resorts & Hotels updated the crowd with their latest openings and developments, including the opening of LUX* Lijiang, their first property in China and the reopening of LUX* Belle Mare, Mauritius after a complete renovation. Various UK tour operators and travel agents in attendance were able to tour the room, visiting different stations and General Manager’s, each representing a LUX* property.

Each General Manager was able to provide guests with a taste of their respective hotel, as well as update them with the latest news and upcoming developments. At the LUX* Belle Mare station, Pascal Bertrand, Regional General Manager in Mauritius, showcased the group’s flagship property which reopened in September, following the exciting transformation by award-winning design queen, Kelly Hoppen. 

Now boasting a complete inventory of private villas, rooms and suites, the guest accommodations at LUX* Belle Mare are unlike anything else available in Mauritius. The resort also features an Ibiza style Beach Club, Beach Rouge, innovative landscape gardens, courtesy of Stephen Woodhams, a stunning spa featuring the famous LUX* Me wellness concept and a host of top quality cuisine options, including main restaurant M.I.X.E.complete with live, international cooking stations.

Dominik Ruhl, Regional Director Middle East, Maldives and Western China was also present to discuss LUX* Tea Horse Road as the cornerstone of the group’s expansion in China. LUX* Lijiang Is located at the heart of the Ancient Town of Lijiang, a UNESCO World Heritage Site. Whilst situated on the other side of the world from the Indian Ocean properties, LUX* Lijiang perfectly represents the LUX* brand, which focuses on ‘lighter, brighter luxury’, whilst paying homage to its surroundings. Guests can embark on a treasure hunt around the ancient town, experience an authentic tea ceremony in the Tea House, pick up local Naxi cooking skills in the hotels Herb Garden, or make free international calls at the vintage telephone displayed in the library to name a few.

During the evening, Julian Hagger, Chief Sales and Marketing Officer of LUX* Resorts & Hotels shared updates on the brands evolution and announced the latest management contract acquisition in the United Arab Emirates, LUX* Al Zorah, designed by Jean-Michel Gathy, set to open in 2016.