LUX* LIVE 2018 SHOWCASED LUX* RESORTS & HOTELS’ LATEST HOTEL
DEVELOPMENTS ON THE CHINESE MARKET
From May 28 to June 1st, LUX* Resorts & Hotels’ ever-expanding portfolio was put on display at the well-attended
GM roadshow in China’s key commercial areas—Shenzhen, Chengdu and Shanghai—primary markets for outbound
luxury travellers from China. The roadshow gathered some of the most sought-after Tour Operators and
Media outlets, who learned about all of LUX*’s latest initiatives, undertakings, and recent developments targeting
the powerful Chinese market.
“Thank you so much for the invitation; it was such a great event with a nice vibe. Really great to meet you all and
get to know more about the LUX* group, and all those amazing resorts. I would be really happy to introduce the
LUX* group to our readers as Shenzhen has a very convenient location with easy access to Mauritius & Maldives,”
noted Lisa Li, Editor-in-Chief of Shenzhen Airline Inflight Magazine.
Vita Sun, Editor-in-Chief of Graceful Traveller and KOL added: “Lovely LUX* Roadshow event and honored to be
part of it. With the expansion in the China market, I am sure LUX* will have a lighter, brighter future. What impressed
me with the LUX* brand is the attention to details; from the food, service, minibar, Reasons to Go LUX*
and the newly LUX* Tie Xin program. LUX* has the best ideas!”
The Corporate team headed by Julian Hagger, Sydney Pierre, Axelle Mazery, and Tom Tang presented LUX*’s
Vision & Strategy for the Chinese market, the LUX* Operations Team, headed by General Managers, Brice Lunot,
Ashish Modak, Jeremie de Fombelle, Jonas Amstad, and Daisy Liu, shared the latest news concerning the LUX*
properties in Mauritius, Maldives, Reunion, China, & Turkey.
Julian Hagger, Chief Sales & Marketing Officer remarked, “The atmosphere was very friendly, warm and convivial.
It was great to spend this quality time with our supportive partners. The Chinese market counts among our top
markets and we look forward to further strengthening our position and market share here as our brand continues
The roadshow was the ideal platform to present the LUX* “TIE XIN” concept, which features an array of custom
amenities and services tailored to the likes of our modern Chinese travelers. “TIE XIN” means “Close to heart” in
Mandarin. The concept is about providing a full range of amenities and services that are designed specifically with
our Chinese guests in mind. Chinese travellers staying in LUX* resorts around the world will be able to experience
personalised hospitality prior to their arrival and throughout their stay. This includes: personalised welcome letters
prior to the guest’s arrival, a welcome by Chinese-speaking team members, Chinese communication tools in-room
and in all food & beverage outlets, daily Chinese newspapers, weekly activities’ program in Chinese, bespoke tea
set in guest rooms & suites, Chinese TV channels and movies, tailored excursions with Chinese-speaking guides,
Chinese books in our Wanderlust Library, Chinese games such as Chinese chess and Mahjong, an interactive
Chinese breakfast and a variety of Asian delicacies, Asian restaurants, and many other surprises that will delight
travellers from China.
LUX* Grand Gaube — new this season on Mauritius’s north coast
Contemporary and timeless, simple yet exciting—Indian Ocean living has been reimagined thanks to the fresh,
forward-thinking design of this newly-renovated resort. UK-based, award-winning interior designer Kelly Hoppen,
and famed Mauritian architect, Jean-François Adam, worked their magic on this retro-chic tropical retreat.
Every room, suite, and private villa at LUX* Grand Gaube affords spectacular views of the sea and the cove. A
number of the suites have outdoor bathtubs and sundecks. Light and airy bedrooms are further enhanced by
homey touches such as succulents in ceramic pots and exquisite handwoven African baskets. The most prestigious
room category is the signature two-bedroom LUX* Villa, which accommodates a family of four.
Six restaurants and seven bars; many of the cuisines and concepts are totally unique to Mauritius, such
as INTI, an extraordinary Peruvian restaurant, and Bodrum Blue, an Aegean-inspired restaurant and bar
set over the water, that serves authentic Turkish and Mediterranean cuisines.
The latest trends in wellness and fitness: 12 treatment rooms, three pools, a steam room, a sauna, a Murdock
London barbershop, an Essie nail bar, a hair salon, a Wellness Concierge, high-performance skincare
treatments by Carita Haute Beauté in Paris, specialised fitness classes including the Mind Body
Method, NLP therapies, Artis Technogym facilities, a Tennis Academy, Padel Tennis.
A golf driving range, a golf coach, and privileged access to Mont Choisy Le Golf.
LUX* Bodrum — Re-opens for the season: from May 1, 2018, until the end of October 2018
This spring, the design-centric hotel (91 rooms and private luxury residences) reopens for the season. Designed
with vistas in mind, the sleek contemporary edifice has floor-to-ceiling glass panes. The tiered structure
descends into the blue Aegean waters that lap a crescent beach—a rarity on this jagged coast. All through
spring and summer, travellers are invited to flock to this sun-soaked hideaway, set among the olive-green
greens, on the edge of the Aegean sea. The region is steeped in history; its vibrant culture, warm hospitality,
and effervescent food scene are inspiring. The LUX* Bodrum Grand Villa competes in a category of its own: the
spacious, modern, and secluded seaside villa epitomises luxury. In step with Bodrum’s beach-club vibe, guests
can indulge in what is commonly known as “The St.-Tropez of Turkey.” With its trendy Beach Rouge beach
club, in-house Café LUX* coffee brand, and fabulous dining, LUX* Bodrum is a magnetic escape.
LUX* Bodrum Fish Market at Beach Rouge is a market-style concept where guests may eye the day’s
catch, pick out their favorite locally-sourced delicacies and have dinner over the water.
A state-of-the-art spa, wellness retreats, and an array of exclusive amenities and services as well as expert-
Special weekend packages and various culinary experiences enable guests to book a short and sweet escape.
The new All-Inclusive option makes for a seamless, hassle-free holiday.
LUX* North Male Atoll — opens January 2019 in the Maldives
Let us introduce you to a new era of luxury; the Maldives unlike anything you’ve experienced before. LUX* North
Male Atoll, a boat ride away from Male, offers a new perspective on the world’s flattest—and arguably most pictureperfect—
nation. The 67 contemporary double-storey penthouses and spectacularly designed spaces to play, relax
and unwind offer a dose of novelty and an exciting evolution for the ubiquitous thatched-roof villas. Each penthouse
has an immense rooftop-deck for an indoor-outdoor living experience. The result is “mega-yacht meets South
The Maldives reimagined: design-centric penthouses with rooftop sundecks
A glitzy ‘Penthouse Paradise’: every villa has a private swimming pool with a view
Some of the most spacious villas in the Maldives (starting at 350 sqm)
Exceptional scuba diving, snorkelling and high-adrenaline watersports
Private yacht excursions on the LUX* Super Panache Yacht
The Barium, a private dining room with aquariums in lieu of walls, where guests will feel like they are dining
underwater; and INTI, a Japanese-Peruvian culinary gem
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