LUX*
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Our Ideology

About Us

At LUX*, we see a world in which each moment matters.

Time is finite so every minute is precious. However, more valuable than material things are experiences and emotions. Our guests are spending their time to acquire these riches. For them, it's all about time - quality time. Time with family, time alone, time off, time to reflect, time to reconnect, time to heal, time to explore, time to do, time for caring, time for sharing.

So, we believe we're in the 'time' business, not resorts or even holidays.

About Us highlights 

 

We imagine a world where every second counts.

So we decided that we're here to help people celebrate life.


We are, indeed, in the best business in the world. People come to us to escape the mundane, to leave reality. No matter your age or occupation, life is here for living.

Our Purpose is to help people enjoy good times together: to celebrate life.

Times that are joyful, cheerful and full of happiness. When they are with us, truly "life is a holiday".

We understand that time is a luxury few can afford to waste. Far more valuable than any material object, it's the memories you share with your loved ones that make the most lasting impression. So rather than wasting time on unnecessary extras and overly indulgent offerings, we've chosen instead to create a lighter, brighter, more relaxed holiday experience, ensuring that our guests get the most out of island life's simple pleasures every day.

In order to achieve our purpose, we rely on our core values and behaviours, which define us as a company.


They define the very spirit of our authentic island offering, ensuring a lighter, brighter holiday experience with every stay.

  • Consideration for People
  • Serving with Passion
  • Insistence on Integrity
  • Responsibility of Leadership
  • Entertaining with Creativity